Lenovo (Lenovo) the latest X300's advertising slogan last sentence is: "the others are crap (Everthing else is just hot air)", is not really associate the flash in the pan. Lenovo is the fact that such advertising has also been the "victim", the least we caught competitors a chance to quiet silent. .
The drive was not the ThinkPad X series of essential commodities, this time in order to take loggerheads, especially combined with the optical drive. In fact, such a practice, instead of saying that Apple and Lenovo challenge as ThinkPad X300 market positioning according to the competitor had broken down. Everyone likes slim portable laptop, moreover, no one denies that the Apple MacBook Air is a very good design. That being the case, and Apple with a simple "thin" on the fight to the bitter, than take a step back to see the market demand. .
If you want to purchase a lightweight laptop with, some people like a CD or DVD drive, and others. MacBook Air is designed so that they throw out the hope that the natural notebook fixed optical drive customer, why not put their ThinkPad pick it up?.
Advertising audiences always want to see "not only break the secular ethics, but also includes many years of resentment and hatred among itinerant martial, while the circumstances have to deduct one Xinxuan, great bloody loom" mini-martial arts like this story, but as a truly mature and large companies, the market, how can such a thing for the pains and sorrows by the left and right? I know friends who do the marketing department, many people served are competitors.Work, advertising, public relations, pounding seminar, I had every together eating chicken wings dinner drinking beer, not forgetting the ridicule a few words: "my brother, your story enough damage!," "where, where your ad can also let me a headache for a long time!".
In fact, Lenovo and Apple have been is not a rival clashed on the battlefields, this time Apple introduced the MacBook Air, Steve Jobs make people exclaim to move to Lenovo, hp and Dell and others when the cheese, Lenovo's market people through accurate analysis and rational judgments, to use such a "Everthing else is just hot air" advertising Apple made to tremble attitude: you sell your brand, I sell my features, I was well water do not make you river. .
Lenovo is necessary to attack Apple ironic? of course no need, and don't expect Yang yuanqing MP3 make money sold. But this kind of advertising, such intent, so that the majority of media, netizens preach, reprint and comments, we have already seen. In this sense, the Lenovo did an excellent news marketing.
So, then HP, and Lenovo was the thing that turned out to say that those Yang also accused hp "contrary to business ethics," without regard to how their business ethics today has it? In fact, the Lenovo business ethics, advertising and nothing had nothing to do, do not believe you have to ask Apple, they see how this ad? Lenovo did not do so regardless of the ad, MacBook Air will not have drive and more USB port, ThinkPad honest to yourself with drive, Apple too happy, ultra-thin notebook profitable, we down- Good site each division of wealth, why fight to the bitter then?。.
After all, for an enterprise, the market outside, Everything else is just hot air!. .
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